Picture a trade show in Brisbane. It's 3pm, the aircon is losing the fight, and a visitor is lugging six branded bags from six different stands. By the escalator, one of them gives out. The seam splits, brochures fan out...
The retaining wall is finished, the turf is rolled out, and the client is standing on their new deck taking photos for the family group chat. You shake hands, load the ute, and drive off. Six months later that same...
Construction employs well over a million Australians according to ABS labour force figures, which makes it one of the biggest industries in the country. That's an enormous audience of tradies, foremen, supervisors and apprentices, all of whom get handed branded...
The AS Colour Staple tee weighs 180 grams per square metre. A lot of standard promotional blanks come in somewhere between 140 and 160 GSM. That 20 to 40 gram gap doesn't sound like much on paper, but you can...
A client walks out of a Brunswick beauty salon on a Saturday afternoon, skin glowing, feeling like a new human. By Wednesday the glow has faded, the group chat has moved on, and that salon is fighting for headspace against...
Second week of December. A procurement manager in Parramatta gets her fourth hamper of the day. Cellophane, a shiraz she'd never buy, some fudge, a card printed in a font nobody chose on purpose. She thanks the courier, puts it...
Tuesday, 9:40am. A mum pushes a pram through your centre's front gate with a toddler on her hip and three other centres bookmarked on her phone. She'll smile through the tour, nod at the outdoor play space, ask about ratios,...
Two in three Australians will be treated for skin cancer by the age of 70, according to Cancer Council Australia. We have some of the harshest UV levels on the planet, which is exactly why branded sunglasses work so well...
Somewhere in almost every Australian school there's a storage cupboard full of branded stress balls, novelty desk toys and pens that stopped working before Week 3. Teachers are the harshest product testers in the country. They handle everything one-handed, mid-sentence,...
Eight dollars a head on merch for an 800-person conference is $6,400 committed before the first flat white is poured. Now walk the venue at pack-down. Under the chairs, behind the AV desk, in the bins near the exit: the...
Consumer telco surveys regularly put the average Australian at 50 or more phone checks a day. Fifty-plus moments where a person's eyes land on their phone, and on whatever is stuck to it, plugged into it, or propping it up....
Seven in the morning, mid-July, a trade show carpark in Melbourne. Your sales team is hauling banner stands through sideways drizzle in the branded jackets that looked brilliant in the catalogue. Ten minutes later, two people are soaked through, one...
