Industry estimates put the average keep time for a promotional product at around eight months. Eight months of your logo sitting on someone's desk, hanging off their shoulder, or riding shotgun in their car's cup holder. No billboard, radio spot...
This week's new arrivals have a theme, and the theme is stuff people keep. A pocket camera with your logo on it. A crescent-shaped bag that looks like it came from a boutique, not a conference. A cable that refuses...
Around one in seven students who start a bachelor degree in Australia won't come back for second year. Federal attrition figures have sat near the 15% mark for the better part of a decade, and every student who walks takes...
The Parker Jotter has been in continuous production since 1954, and estimates put total sales somewhere north of 750 million pens. Seventy years of the same click mechanism, the same arrow clip, the same stainless steel barrel. Very few products...
Somewhere between $8 and $15. That's what a thousand impressions on Meta platforms typically costs Australian advertisers right now, and each of those impressions holds someone's attention for a second or two before the thumb keeps scrolling. Pay again tomorrow,...
Gallup's ongoing global workplace research puts employee engagement at roughly one in four workers. Everyone else sits somewhere between coasting and quietly scrolling job ads on their lunch break. Recognition is one of the few levers that reliably shifts that...
A standard Australian full-time week is 38 hours. Multiply that by roughly 48 working weeks and you get 1,824 hours a year spent at a desk. For almost every one of those hours, there's a mouse pad sitting directly in...
It's 8:52am on a Monday in a Brisbane office. Priya, the new marketing coordinator, is standing at reception because nobody told the front desk she was starting. Her laptop isn't set up. Her desk has someone else's old coffee ring...
The difference between a drawstring bag that survives two years of gym sessions and one that splits on the walk back to the car is roughly 60gsm of fabric and about a dollar per unit. That's it. Two numbers most...
Picture a corporate summer party on the Gold Coast. Two hundred staff, each handed a branded beach towel with the company logo splashed across it in full colour. Everyone's stoked. Fast forward to March. Half those towels have been through...
Depending on which workforce projection you read, Gen Z will make up somewhere between a quarter and a third of the global workforce by 2030. In Australia, they're already a massive chunk of your customers, your grad intake and your...
Fifty-four. That's how many printable surfaces sit inside a single deck of playing cards: 52 cards, two jokers, and then the tuck box on top of that. Almost every other promotional product gives you one branding position. A pen has...
