Eight dollars a head on merch for an 800-person conference is $6,400 committed before the first flat white is poured. Now walk the venue at pack-down. Under the chairs, behind the AV desk, in the bins near the exit: the...
Consumer telco surveys regularly put the average Australian at 50 or more phone checks a day. Fifty-plus moments where a person's eyes land on their phone, and on whatever is stuck to it, plugged into it, or propping it up....
Seven in the morning, mid-July, a trade show carpark in Melbourne. Your sales team is hauling banner stands through sideways drizzle in the branded jackets that looked brilliant in the catalogue. Ten minutes later, two people are soaked through, one...
This week's arrivals have a theme, and the theme is real life. Worksites, kayaks, footy fields, the 6am commute. Every product in this batch was picked because it earns a spot in someone's actual routine, which is where your logo...
Here's an uncomfortable truth about all those "BPA-free" stickers on drink bottles: most of them are telling you something that was already true. A huge share of the plastics used in modern drinkware never contained BPA to begin with. Slapping...
A new client walks out of a brokerage in Parramatta with a plastic sleeve of product disclosure statements and a business card. By Thursday the sleeve is under a stack of mail. By the following month the client couldn't tell...
The most useful corporate backpack in Australia is probably one you've never heard of. Not the designer label your marketing manager keeps pitching, and not the $9 special that arrives smelling like a tyre factory. Somewhere in the middle sits...
Estimates suggest the average club golfer loses somewhere between one and two balls every round. Multiply that across a Saturday comp field of 120 players and that's a couple of hundred small white billboards flying into trees, dams and the...
It's 9:52 on a Tuesday morning in a suburban Melbourne practice. A new client sits in the waiting room, jacket still zipped, staring at the same pot plant everyone stares at. The receptionist slides over a small kraft box. Inside:...
The Advertising Specialty Institute's Ad Impressions Study found that a single promotional pen generates roughly 3,000 impressions over its lifetime. That number only works if the pen actually lives long enough to earn them. A pen that dies after two...
A client walks out of a Fitzroy studio with a fresh forearm piece wrapped in second skin. She's buzzing, slightly light-headed, and clutching a small black paper bag. Inside: a tin of unscented balm with the studio's logo pad-printed on...
It's 4pm on launch eve. The venue's booked, the media list is locked, the demo units are polished within an inch of their lives. Then the courier calls. Your branded totes and drink bottles are still sitting at the decorator...
