A branded glass bottle has a shorter promotional lifespan than the campaign it was printed for. Hand out 200 of them and a decent slice will chip, crack or meet a tiled floor before your logo has earned its keep....
It's 8am at a Saturday farmers market in regional Victoria. A council engagement officer sets up a trestle table for a water-saving campaign, and behind her sits a box of branded reusable bottles. She knows something most private sector marketers...
The box lands at the netball club on a Thursday afternoon. Two hundred pairs of custom socks, club colours spot on, logo knitted into the cuff. The committee is stoked until Saturday morning, when half the junior squad slides across...
The coolest giveaway at the expo is usually the first one in the hotel bin. Not the boring one. The cool one. The light-up spinning thing, the desk gadget with no obvious purpose, the novelty item that got a genuine...
Day two of a home and lifestyle expo on the Gold Coast. A marketing coordinator has 300 branded cooler bags on the stand, each loaded with a cold drink and a product flyer. By 2pm a visitor is back at...
Acquiring a new customer is widely estimated to cost five to seven times more than keeping one you already have. The exact multiple gets argued about in marketing circles and it shifts by industry, but nobody disputes the direction. Winning...
The cheapest promotional item at your fundraiser is often the most expensive thing you'll order all year. A carton of plastic trinkets looks like a bargain on the invoice, then most of it goes straight from the showbag to the...
A FIFO worker on a two-and-one roster spends roughly 243 days a year on site. Red dust, diesel grime and sunscreen mean that shirt goes in the wash after every single shift. If your crew rotates five shirts each, every...
It's 4:52pm on day two at ICC Sydney. A delegate named Priya is walking out of the last session with a canvas tote over her shoulder, a branded water bottle in the side pocket, and a stress ball she was...
This week's arrivals have a theme, even if we didn't plan it. Almost everything in the batch is built for people on the move, whether that's rolling through an airport, driving to a site, or bolting out the door for...
It's 4:47pm on a Thursday and the courier has just stacked twenty-two cartons of branded hoodies, drink bottles and notepads in your reception area. The receptionist is filing a formal complaint. The boxes are blocking the fire exit. Someone from...
A security guard at a Melbourne festival gate holds up one hand. The crowd stops. Nobody argues. He hasn't said a word, and he's not a big bloke either. What did the work? A laminated ID on a lanyard, a...
