The carton lands on the front counter at 9:15 on a Tuesday. Inside are 120 embroidered polos for your whole team, ready for the trade show in Brisbane next month. The logo looks brilliant. Then the trying-on starts. Your receptionist...
Picture a crowd controller at a Brisbane festival. Someone's trying to skip the queue, tempers are rising, and the guard steps in. Before a word is spoken, the punter clocks the metal badge on the guard's chest and settles down....
Three hundred dollars. For years, that's been the magic number in Australian financial services gift-giving, thanks to industry codes on alternative remuneration that use $300 as the threshold for recording benefits on a register. It's a small figure with a...
A lithium-ion battery loses roughly 2 to 3 percent of its charge every month it sits doing absolutely nothing. It doesn't need to be used to die. Which means that carton of branded power banks you tucked into the storeroom...
Just over half a cent. That's what a single impression costs when a $3 branded pen lives on a reception desk for six months. Work it through: 130 working days, seen by roughly 4 people a day, that's 520 impressions...
Industry estimates put the average keep time for a promotional product at around eight months. Eight months of your logo sitting on someone's desk, hanging off their shoulder, or riding shotgun in their car's cup holder. No billboard, radio spot...
This week's new arrivals have a theme, and the theme is stuff people keep. A pocket camera with your logo on it. A crescent-shaped bag that looks like it came from a boutique, not a conference. A cable that refuses...
Around one in seven students who start a bachelor degree in Australia won't come back for second year. Federal attrition figures have sat near the 15% mark for the better part of a decade, and every student who walks takes...
The Parker Jotter has been in continuous production since 1954, and estimates put total sales somewhere north of 750 million pens. Seventy years of the same click mechanism, the same arrow clip, the same stainless steel barrel. Very few products...
Somewhere between $8 and $15. That's what a thousand impressions on Meta platforms typically costs Australian advertisers right now, and each of those impressions holds someone's attention for a second or two before the thumb keeps scrolling. Pay again tomorrow,...
Gallup's ongoing global workplace research puts employee engagement at roughly one in four workers. Everyone else sits somewhere between coasting and quietly scrolling job ads on their lunch break. Recognition is one of the few levers that reliably shifts that...
A standard Australian full-time week is 38 hours. Multiply that by roughly 48 working weeks and you get 1,824 hours a year spent at a desk. For almost every one of those hours, there's a mouse pad sitting directly in...
