Somewhere between $8 and $15. That's what a thousand impressions on Meta platforms typically costs Australian advertisers right now, and each of those impressions holds someone's attention for a second or two before the thumb keeps scrolling. Pay again tomorrow,...
Gallup's ongoing global workplace research puts employee engagement at roughly one in four workers. Everyone else sits somewhere between coasting and quietly scrolling job ads on their lunch break. Recognition is one of the few levers that reliably shifts that...
A standard Australian full-time week is 38 hours. Multiply that by roughly 48 working weeks and you get 1,824 hours a year spent at a desk. For almost every one of those hours, there's a mouse pad sitting directly in...
It's 8:52am on a Monday in a Brisbane office. Priya, the new marketing coordinator, is standing at reception because nobody told the front desk she was starting. Her laptop isn't set up. Her desk has someone else's old coffee ring...
The difference between a drawstring bag that survives two years of gym sessions and one that splits on the walk back to the car is roughly 60gsm of fabric and about a dollar per unit. That's it. Two numbers most...
Picture a corporate summer party on the Gold Coast. Two hundred staff, each handed a branded beach towel with the company logo splashed across it in full colour. Everyone's stoked. Fast forward to March. Half those towels have been through...
Depending on which workforce projection you read, Gen Z will make up somewhere between a quarter and a third of the global workforce by 2030. In Australia, they're already a massive chunk of your customers, your grad intake and your...
Fifty-four. That's how many printable surfaces sit inside a single deck of playing cards: 52 cards, two jokers, and then the tuck box on top of that. Almost every other promotional product gives you one branding position. A pen has...
You've just signed off on 500 branded drink bottles and someone in the Monday marketing meeting asks the question you were dreading. "So what's the reach on that?" Your digital ads have a dashboard with numbers scrolling past like a...
Two in three Australians will be diagnosed with skin cancer before they turn 70, according to the Cancer Council. That number is grim, and it's also the reason sunscreen is one of the few promotional products people actually say thank...
A security engineer at a Sydney fintech gets back from a two-day conference with a tote full of freebies. She tips it out on her desk. Pens, stickers, a stress ball shaped like a cloud server, and four branded USB...
Here's a number worth chewing on. A club that sells 100 branded hoodies at a $27 margin banks $2,700, roughly the cost of a season's worth of match balls, ground fees, or a decent chunk of a junior development program....
