Let's face it—handing out the same promo gear across Australia is like wearing thongs to a board meeting in Melbourne or showing up to Darwin in a wool suit. If your merchandise isn't making waves, it's probably sinking without a...
If your merch doesn’t serve a purpose, it’s just more branded landfill. Promo gear has a bad rep—and frankly, it earned it. Plastic pens, floppy tote bags, “eco” cups that melt in the dishwasher... all handed out like candy at...
Putting your logo on something doesn’t make it branded. It just makes it yours. Too many businesses treat “branding” like a rubber stamp—plaster the logo, pick a promo item, call it a day. But that’s not branding. That’s badge-slapping. And...
You saved $2 per unit… and lost every customer’s respect. Cheap merch looks like a win—until you realize all you bought was landfill with a logo on it. The truth is: garbage merch is costing your brand far more than...
Bin the Balloons: Why Bad Merch Kills Good Brands If your promo merch can’t outlast a helium balloon, it probably belongs in the bin. The promo world is stuffed with crap. Junk no one wants, no one keeps, and no...
In the world of branding and marketing, merch plays a massive role in connecting with your audience. But, here’s the thing—too many businesses fall for myths that end up wasting time, money, and energy. In our first podcast episode, we’re...
Stop Gifting Like It’s 2013 Corporate gifting gets a bad rap—and honestly, it's well earned. Somewhere between tacky keyrings and panic-bought hampers, the heart of gifting got lost. The good news? There's a smarter, sharper way to approach it—one that...
Let’s be real—handing out the same promo gear across Australia is like wearing thongs to a board meeting in Melbourne or showing up to Darwin in a wool suit. What works in one part of the country could fall completely...
That promo stress ball you handed out at your last expo? It’s probably still sitting in a bin behind the hotel. Or worse—it’s slowly breaking down into microplastics in a storm drain somewhere. It’s a brutal truth, but one worth...
The Power of Local Loyalty Picture this: a loyal fan in a faded hoodie, yelling from the sidelines in the rain, meat pie in hand, heart fully in it. Local clubs don’t need flashy marketing departments. They have something more...
Confession of a Mug Hoarder We’ve all got at least one—probably several—hidden in our cupboards: those sad, white ceramic mugs bearing logos from companies we've long forgotten. They sit untouched, ignored, and occasionally scorned. I once opened my cupboard to...
Everyone has that drawer. You know the one—filled with branded pens that barely write, stress balls shaped like light bulbs, and keyrings from events you don’t even remember attending. Promotional junk. The kind of stuff that says more about a brand’s...
