Brand silicone the right way and your logo will outlast the campaign, the event, and quite possibly the marketing manager who signed off on it. Silicone is the only common promo material where your branding can literally become part of...
Here's a number worth sitting with. A thermal flask refilled once every workday clocks up around 230 refills in a single Australian working year. That's 230 twists of the lid, 230 trips through a bag or ute cab, 230 chances...
It's 4:47pm on a Thursday. A comms officer at a regional council has a quote for 2,000 branded water bottles in her inbox, a community event in six weeks, and a procurement officer who just replied with one line that...
This week's new arrivals have a theme, and the theme is "things people actually want to keep". There's a custom pickleball set riding the biggest racquet sport boom in years, a jigsaw puzzle printed entirely with your artwork, a fridge...
The bucket hat is currently the hardest-working piece of branded headwear in Australia. Not the cap. Not the beanie. The humble bucket, once the uniform of festival crowds and cricket fans, now shows up in site induction kits, agricultural field...
Run the numbers on a desk toy before you brand one. If a team member picks up a fidget board five times a day, and there are roughly 230 working days in an Australian year, that single board clocks up...
Thirty seconds. That's roughly how long a branded chocolate survives once someone peels back the wrapper. On paper, that makes chocolate the shortest-lived promotional product you can order. And yet it sits among the most reordered items in corporate gifting,...
The keys go in the pocket, the keyring catches on a belt loop, and the little rubber tab holding the split ring tears clean through. Three weeks. That's how long the branded keyring survived before your logo ended up in...
Three hundred stainless steel bottles land at your Melbourne office the week before a conference. They look mint. Eight months later, one of them shows up in the background of a client's video call, logo still crisp, sitting next to...
One standard pad of sticky notes holds 100 sheets. Order 250 custom-printed pads for your next campaign and the maths looks like this: Pads ordered: 250 Sheets per pad: 100 Total branded sheets in circulation: 250 × 100 = 25,000...
A silicone wristband costs about $1.50 to produce with your charity's logo on it. At a school fete, it sells for $5. That's a 233% margin on every single band, and nobody haggles because the money goes to the cause....
Industry research has repeatedly found that people hang onto a promotional product for around eight months on average, and the single biggest predictor of whether they keep it at all is usefulness. Not the logo size. Not the colour. Whether...
