Day two of the conference. Your keynote speaker is halfway to the stage when the plastic clip on her lanyard gives out. The badge skitters across the floor, someone laughs, and security stops her at the wings because she's suddenly...
A branded shopping bag carried down a busy Australian shopping strip gets seen by somewhere between 5 and 10 people per outing, based on conservative estimates of foot traffic exposure. That sounds modest. Now multiply it across 1,000 bags handed...
Waterman has been making pens since 1884. That's 140 years of continuous production, which means the brand was selling writing instruments before Australia was even federated. Very few names survive that long in any industry, and in corporate gifting that...
The best promotional product you can buy is one that gets destroyed within a month. Sounds backwards, right? Marketers spend their whole budget chasing merch that "lasts", then hand out mints as an afterthought and wonder why nobody remembers them....
Depending on which HR estimate you read, replacing a single employee costs somewhere between half and two times their annual salary. Hold that number in your head, then look at the average staff gift budget. It's a rounding error. And...
A mid-range business laptop in Australia costs somewhere between $1,500 and $2,500. The padding in a cheap branded backpack protecting it? Often thinner than a stubby holder. That mismatch is the laptop protection trap, and plenty of businesses walk straight...
Somewhere between 80 and 100 times a day. That's how often the average Australian picks up their phone, according to most usage estimates doing the rounds. Even if the real number for your audience is half that, no other promotional...
A stress ball with your firm's logo on it costs you more in credibility than it costs in dollars. That's a bold claim, so here's the reasoning. A law firm charges hundreds of dollars an hour for careful, considered advice....
Bamboo has a higher tensile strength than mild steel. That's not a marketing line, it's why entire scaffolding systems in parts of Asia are still built from it. And yet some bamboo promotional products crack, splinter or grow fuzzy grey...
The best branded sticky notes barely show the brand. Sounds backwards, right? Most businesses do the opposite. They slap a giant logo across the whole sheet, print it in full colour, and wonder why the pads end up in the...
This week's new arrivals are heavy on the humble pen, and we're not apologising for it. A branded pen is still one of the hardest-working items in promotional merchandise, it costs less than a coffee, and it hangs around desks...
Monday morning at a Melbourne hotel. The concierge team is wearing matching twilly scarves, navy with a gold logo repeat, knotted at the collar. Guests clock the branding before anyone opens their mouth. Meanwhile, across town, a conference organiser is...
